The client, a newly-opened entertainment venue, faced the challenges of attracting and retaining customers in a highly competitive niche market. The owners knew from experience that Facebook and Twitter play an important role in customer retention, and identified a need for help in building and maintaining their social media presence.
The client was able to generate the following in the first two months of opening:
• 1,500+ “Likes” on Facebook
• 1,400+ “Check-ins” on Facebook
• 600+ Tweets
• 1,600+ Twitter Followers
They were also able to gauge the success of their customer retention strategy by using Social Analytics, seeing that 68% of customers were repeat visitors. Social Analytics also influenced introduction of weekly specials targeted at specific demographics to further increase their customer base.