A Japanese beer brand with international production facilities and distribution wished to learn more about their clientele.
The client sponsored an outdoor summer music concert series, attracting industry moguls from all over the world and generating brand awareness.
The client wanted to achieve the most from a fixed marketing budget, with two goals: increasing its social media presence and learning which nightlife locations have the biggest sales opportunities. These goals were achieved using targeted Analytics and Social Wi-Fi services.
The client was able to detect 5,000+ attendees (with more than 1,000 visitors opting-in via social media), capturing their public Facebook information (name, email, age, sex, and hometown). They were also able to generate post event insights and identify key nightlife accounts for future targeting.