Throughout the course of their events, the company employs up to 10 representatives equipped with tablet computers to talk with visitors and encourage first time customers to join their mailing list. Not only are the logistics difficult to find staff in such a short time-frame, but it is also expensive.
The company applied Social Wi-Fi to promote current and upcoming events and provide a more cost effective way to build their customer contact lists.
• Performance surpassed the management team’s expectations.
• A higher opt-in rate than their traditional methods.
• Cost effective solution, resulting in a 90% savings!